Engagement 01
AI Workshop
For teams that need practical confidence, shared vocabulary, and working AI patterns they can use immediately.
Hands-On
Team Enablement
30-Day Plan
Explore the workshop path
Become the AI leader
your team is
waiting for.
I help leaders, engineers, and working professionals stop feeling behind and start moving with conviction. Twenty-five years in data, nineteen books, more than a hundred courses, and a simple promise: your team will leave with clarity, confidence, and a practical AI plan they can act on immediately.
Work with me
Three clear ways to bring AI clarity into the room.
Start with the outcome you need. A hands-on team reset, a memorable AI keynote, or a trusted advisory conversation before important decisions become expensive.
Engagement 02
AI Keynote
For events, offsites, and leadership rooms that need AI to feel clear, urgent, practical, and human.
Conferences
Leadership Offsites
Technical Audiences
Shape a keynote together
Engagement 03
AI Enterprise Advisory
For leaders who need a calm second opinion on AI strategy, vendors, architecture, data risk, and execution.
Roadmap Review
Vendor Clarity
Executive Confidence
Talk through advisory
One day workshop
For teams that cannot afford to wait
AI: Start, Learn & Lead
This is not another inspirational AI session. It is a practical, high-trust day that turns uncertainty into direction. Your team will understand what AI can do, where it fails, how to protect the business, and how to start building useful systems without waiting for permission from the future.
- ChatGPT
- Claude
- Gemini
- Ollama
- Cursor
- Kilo Code
- VS Code
- Prompt Engineering
- RAG
- Agents
- MCP
- Fine-tuning
- Tool Use
- LangChain
- Llama
- Mistral
- Hallucinations
- Guardrails
- Multi-modal
By the end of the day
- 01 Run a private AI model on your own laptop and understand when local models are the smarter business choice.
- 02 Choose between ChatGPT, Claude, Gemini, and local models with confidence, not guesswork.
- 03 Build AI workflows that draft, critique, check their own work, and reduce avoidable mistakes.
- 04 Create a working RAG pipeline with chunking, embeddings, retrieval, and citations you can explain.
- 05 Write prompts and reusable instructions your team can still trust months from now.
- 06 Leave with a 30 day plan that turns curiosity into visible progress inside your organization.
A day, roughly
-
Morning
See AI clearly before you spend heavily
A direct map of what is real, what is noise, and where leaders are losing time, money, and confidence.
-
Before lunch
Turn anxiety into working control
Build a prompt system that produces defensible output, then connect AI to a real task: document review, PDF analysis, email support, or task triage.
-
After lunch
Build the system your team can believe in
Create multi-model workflows, agent patterns, and a live RAG pipeline with retrieval, re-ranking, citations, and practical failure checks.
-
Close
Walk out with Monday already decided
Define your first AI project, model choices, cost guardrails, evaluation approach, and the next three actions your team should take.
What you take home
You leave with decision-making assets your team can use the next morning.
01
AI Readiness Map
A clear view of where your team is strong, where it is exposed, and what deserves attention first.
02
Implementation Playbook
A practical field guide for turning workshop momentum into decisions, pilots, and shipped work.
03
108 Prompt Library
Reusable prompts for planning, analysis, documents, automation, building, review, and leadership decisions.
04
30-Day Action Plan
A focused plan for the first month, so your team leaves with direction instead of another set of notes.
AI should not belong only to specialists. The people who already understand the business deserve the confidence to use it well.
AI Keynote
A keynote that makes technical audiences feel what matters next.
Bring me in when the room needs AI without panic, hype, or vague inspiration. I make the shift feel understandable, urgent, and practical for engineers, leaders, customers, and conference audiences.
Best forConferences, internal summits, leadership offsites, customer events, and AI days.
What changesThe audience leaves with language, urgency, and a clear way to think about AI at work.
Why it worksTwo decades on stage, plus a practical engineer's eye for what survives beyond the applause.
AI is not just a technology shift: it is a human shift. A great keynote gives the room the shared language and calm urgency they need to lead through the noise.
AI Enterprise Advisory
A calm second opinion when AI decisions carry real cost.
Advisory is for leaders who need practical judgment before they commit to a vendor, roadmap, architecture, or public promise. I help your team separate signal from theater and turn AI ambition into defensible decisions.
Best forExecutives, data leaders, product leaders, and technical teams making high-stakes AI choices.
What changesYou leave with sharper questions, fewer blind spots, and a practical decision path.
Why it worksTwenty-five years in data, deep production experience, and thousands of public explanations of complex systems.
Before you spend months and real money, get a calm second opinion. A great advisor helps you find fewer blind spots and make defensible decisions.
Authority at scale
Books, courses, and articles are not side projects. They are how I teach at scale.
The same skill that makes a workshop practical, a keynote memorable, and advisory useful is the ability to make complex technology understandable without making it shallow.
Book eighteen · 30 essays · out now
AI: Nobody's in There
But we're still in here
Thirty short essays on living and working next to AI, each one a two to five minute read. No hype, no doom. Just honest, practical thinking about judgment, learning, and what our work still needs from us.
Paperback · Kindle · Audiobook
Book nineteen · interview prep · out now
100 AI Interview Questions and Answers for Data Professionals
From Keywords to Concepts
One hundred questions in ten chapters, each marked Starter, Working or Senior. Every answer gives you the short answer, why it matters, and what the interviewer is really listening for. Plus 184 key terms and a 30 minute mock interview at the back. Works for any database, not just SQL Server.
Paperback · Kindle · Audiobook
2
new AI books
17
earlier books
19
books of practical teaching
Pluralsight Courses
Over a hundred courses published, built for people who need to perform.
Generative AI & LLM Engineering
Practical learning for teams that need more than tool demos. Prompt systems, RAG pipelines, local models, agent workflows, and the engineering judgment required to make AI useful under real business pressure.
RAG Pipelines
Local Models
Prompt Engineering
System Internals & Performance
Two decades of performance work turned into practical instruction. SQL Server wait statistics, indexing, query execution, and transaction log diagnostics for people responsible for systems that cannot quietly fail.
Wait Statistics
Query Tuning
Internal Storage
Next step
What do you need help with?
Choose the engagement that matches the moment. A hands-on workshop, a keynote that gives the room language, or advisory before a serious AI decision.
Tell me what your team is facing. I will help you choose the format that gets people moving.
Work with me
If your team needs clarity, start the conversation.
Bring me in when your people need to understand AI, use it responsibly, and move before hesitation becomes the strategy. A short note is enough: tell me the audience, the decision, and what your team needs to feel confident about next.
01
Audience
Who needs clarity: leaders, engineers, customers, or the whole team.
02
Moment
Workshop, keynote, advisory, or a decision you need help framing.
03
Timeline
When you want the room to move from uncertainty to action.